Os recifenses vão se lembrar da Tok&Stok do Shopping Recife. Será que a Tok&Stok imita a Ikea até nisso?
Abs.
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via Delicious/ramitsethi/psychology by ramitsethi on 07/04/11
This confusion is carefully planned and orchestrated by Ikea, explained Alan Penn, a professor of architectural computing at University College London, in a recent lecture, in which he makes use of some very cool maps and digitized models of customer flow. One result of Ikea's rat-maze design: 60% of the things people buy there were not on their original shopping list.
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